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News, tips and articles to keep your wheels turning.

Marketing guides

Marketing Guides Content

Content

Our guide to creating great content… the words and other things that make your online marketing efforts more effective.

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Marketing-Guides-Web

Web Design

Our guide to great website development; web building; digital design; Internet development; mobile design. You get the idea…

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Marketing Guides Branding

Branding

Our guide to creating great branding. The logo? The colours? The strapline? The tone of voice? Brand guidelines? Yes, all of it…

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Marketing Guides SEO

SEO

Our guide to great SEO. Search Engine Optimisation. Getting your website found on the web. And getting more people to see it.

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Blog

ga4 analytics support image

The big switch. Is your website GA4 ready?

Our blog on the benefits of moving to GA4 analytics and what you need to do to ensure your website is GA4 ready. [...]
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viva magenta pantone colour of the year strip

Be magnetised by Pantone’s Colour of the Year 2023 – Viva Magenta

Pantone 18-1750 Viva Magenta is The Pantone Colour Institute’s 2023 Colour of the Year. [...]
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spambrain algorithm

The rollout of SpamBrain 

Google confirms the completed rollout of spam update featuring Google’s AI-based spam-prevention system called SpamBrain. [...]
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Website design agency secrets

Six secrets to designing websites that drive conversions

Website design is simple. Right? Well, good web design is certainly trickier than it looks. The technical aspects have to be balanced with visuals that are appealing and that guide the eye appropriately. Both text and image have to work together to guide the viewer to take the kind of action that you want them […]

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the secrets of good website design

Six secrets to designing websites that drive conversions

High quality website design doesn't just look good. It generates sales. Here are Oxygen's six secrets to making your website pay its way. [...]
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top 5 pr tips for press release writing

Top 5 PR tips: increasing brand exposure through press releases

Our top 5 tips to help you create engaging press releases to increase your chances of brand exposure. [...]
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