The gen.

News, tips and articles to keep your wheels turning.

Marketing guides

Our guide to creating great content… the words and other things that make your online marketing efforts more effective.

Our guide to great website development; web building; digital design; Internet development; mobile design. You get the idea…

Our guide to creating great branding. The logo? The colours? The strapline? The tone of voice? Brand guidelines? Yes, all of it…

SEO

Our guide to great SEO. Search Engine Optimisation. Getting your website found on the web. And getting more people to see it.

Blog

bing search engine marketing

We’ve been banging on about Bing as a marketing tool for some time. Agencies and businesses are so Google focused, perhaps they’re missing a trick? This can side-track what they do on search as well as pay per click, so let’s have a look at why you should think about Bing in your marketing. Bing […]

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ga4 analytics support image
Our blog on the benefits of moving to GA4 analytics and what you need to do to ensure your website is GA4 ready. [...]
viva magenta pantone colour of the year strip
Pantone 18-1750 Viva Magenta is The Pantone Colour Institute’s 2023 Colour of the Year. [...]
spambrain algorithm
Google confirms the completed rollout of spam update featuring Google’s AI-based spam-prevention system called SpamBrain. [...]
Website design agency secrets

Website design is simple. Right? Well, good web design is certainly trickier than it looks. The technical aspects have to be balanced with visuals that are appealing and that guide the eye appropriately. Both text and image have to work together to guide the viewer to take the kind of action that you want them […]

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the secrets of good website design
High quality website design doesn't just look good. It generates sales. Here are Oxygen's six secrets to making your website pay its way. [...]