Public relations and media liaison
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Oxygen delivers a hard-working PR agency solution that gets you noticed.
Oxygen works on retainer for a number of growing businesses in the South West. We have a strong in-house PR team backed by marketing and creative that offers a fresh approach to generating publicity.
We get to know your business, get to know your industry and get to know the people and publications that matter. Then we apply a heads-down approach to getting you coverage – with no fluff, no nonsense.
Strong relationships and a hard-working knowledge of PR get results. And we deliver.
In summary we provide:
Press release writing and distribution
Digital PR and online visibility
Social media management
Blog writing and management
We tend to work for clients on retainer agreements. However we can work on medium-term contracts or for specific requirements such as product launches and events.
Why is Oxygen different from a PR agency?
Oxygen is not a PR agency – but you get a PR agency service! We offer something different. If you want a PR agency because you have other marketing services catered for, then we’re probably not what you’re looking for. That’s because we look at your objectives and propose which of our services – possibly all of them – will get you where you want to be. It may not be a PR-only solution.
If you want the benefits of a PR team that is great at public relations and is backed by a design team, copywriters, video production, web developers and more, then that’s us.
Since we often work on a retainer basis with clients you’ll find we allocate you budget in the best way, not in just one way.
What’s best – advertising or PR?
We’re often asked this question, and in fairness we have two approaches to this dilemma. Firstly we love to test the market, which means allocating some budget to PR and some to advertising. Both channels now span print and digital media. Secondly we use our experience and instinct to propose what we feel will work best, and often it’s a mixture of both anyway.
People are not as easy to convince through advertising as they once were. They know when they’re being advertised to. That means that a typical column inch of PR coverage can be four times more valuable than a column inch of advertising. This is important when we look at the media mix we need to achieve your goals.
To find our more about our PR agency style services, speak with Steve Lodge. Steve’s been a journalist as well as being a tutor in public relations, and has a great insight into PR. Call him on 01884 255999 to discuss your plans.