The gen.

News, tips and articles to keep your wheels turning.

Marketing guides

Our guide to creating great content… the words and other things that make your online marketing efforts more effective.

Our guide to great website development; web building; digital design; Internet development; mobile design. You get the idea…

Our guide to creating great branding. The logo? The colours? The strapline? The tone of voice? Brand guidelines? Yes, all of it…

SEO

Our guide to great SEO. Search Engine Optimisation. Getting your website found on the web. And getting more people to see it.

Blog

FOMO in marketing

Ever noticed how “only 3 left in stock” makes you reach for your card faster? Or how seeing friends share their Spotify Wrapped results makes you want to check yours immediately? That’s FOMO at work – and it’s one of the most powerful tools in a marketer’s toolkit. What exactly is FOMO in marketing? FOMO […]

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converting microsoft publisher files image

Did you know that Microsoft is ending support for Publisher, as part of its 365 portfolio? For many businesses, schools, charities and community groups, Microsoft Publisher was the go-to design tool for flyers, newsletters, brochures and simple marketing materials for years. It was never the most sophisticated design platform, but it was accessible, familiar and, […]

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Website design agency secrets
WordPress powers around 500–800 million websites worldwide. Discover why it’s the platform of choice for so many, including us at Oxygen - and how to get the most out of it. [...]
image for the agency with cyber essentials plus and ISO27001
Oxygen holds both Cyber Essentials Plus and ISO27001. We look at why this is reassuring for our clients. [...]
Marketing Trends Graphic
As customer expectations shift and AI reshapes how people discover and interact with brands, staying ahead of key marketing trends is essential. Explore 10 trends that will help your business engage audiences, build trust, and drive growth in 2026. [...]
Halloween Snapchat filter
With Halloween just around the corner, it’s the perfect time to brew up some thrilling seasonal campaigns that captivate your audience, whether you're a B2B or B2C brand. And we’re here to make it effortless and effective! [...]