With its inspiration rooted in nature Pantone 18-1750 Viva Magenta is The Pantone Colour Institute’s 2023 Colour of the Year. A bold, vivid, and energetic hue, that radiates energy and optimisation.
Red can typically be a dynamic and polarising colour often used to signal passion, danger, dominance, or power. In some countries and cultures red even symbolises death and by contrast good luck and celebration in some others.
Viva Magenta sits at the warmer end – a reddish-pink shade of red. It retains all the vigour and confidence of the red family, but is playful and evokes feelings of excitement, and creativity. A versatile shade we’re excited about using to add a burst of energy to our design work.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Leatrice Eiseman, Executive Director, Pantone Colour Institute
Viva Magenta represents a hopeful and optimistic outlook, encouraging us to be authentic and kind to ourselves and the planet. As the world continues to recover from the challenges of the past few years. A bright and cheerful symbol of hope.