Amongst the noise of the latest marketing trends, AI, and emerging technologies, there’s a quiet revolution happening in the marketing world. Old-school marketing tactics, collectively called ‘retro marketing,’ are making a come back!
What is retro marketing?
The term retro marketing has been coined to describe traditional marketing methods that originated two or more decades ago during a time when Furbys were the top-selling toy in the UK and the Nokia 3310 dominated the mobile phone market.
Retro formats
It uses strategies such as SMS, email marketing, and direct mail that offer a direct and effective way to connect with customers. Despite the proliferation of newer digital marketing approaches, these tried-and-tested methods have withstood the test of time.
The antidote to digital fatigue
Businesses and brands are rediscovering the value of these formats as a perfect antidote to digital fatigue. It’s a comfortable experience for both sender and recipient, that forges a connection through nostalgia and familiarity.
What are the benefits of retro marketing?
Retro formats can be highly personalised, helping build trust and credibility and encouraging customer engagement and brand loyalty.
Direct mail, in particular, is a tangible and tactile medium that opens up creative and sensory possibilities for marketers. Additionally, retro formats have more longevity compared to digital and social formats. Flyers, postcards, text messages, or emails won’t disappear or be replaced by a new message seconds after receiving them.
Gets them talking!
These formats can also facilitate seamless two-way communication, enabling customers and brands to exchange messages. Some mass-text software even allows businesses to respond to individual messages, set automated replies, and create interactive experiences.
How to use retro marketing?
Old school marketing tactics should not be seen as a step backwards; rather retro is a resurgence. It can complement and seamlessly integrate with digital marketing efforts, combining approaches as part of an overall marketing strategy.
Using retro to re-connect with customers
By incorporating retro formats into your website, digital marketing campaigns, social media content, and landing pages, you can achieve a joined-up marketing approach that harnesses the reach and capabilities of digital and social media while adding the personal, familiar and tactility of retro.
Need some help?
A return to the past could hold the key to your future marketing success. Need some help? We’re here to assist. Get in touch or book a discovery call to discuss your marketing needs.