Exploring the Benefits of Digital Brochures

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20-07-2023

We all love a great piece of print, but let’s not overlook the advantages of a digital brochure! Many people find it easier and more enjoyable to consume multi-media content rather than reading lengthy printed copy. Making digital brochures such an engaging and popular format.

What is a digital brochure?

Firstly, what is it? A digital brochure is an interactive marketing material that mimics a traditional printed brochure but in a digital form. It can include multimedia elements such as videos, animations, audio clips, buttons, and hyperlinks for easy navigation. Accessible on electronic devices like computers, tablets, and smartphones, it offers an interactive way to present information and can be distributed through various channels like email, websites, and social media. It differs from a flipbook, which replicates the experience of flipping through the pages of a physical book or magazine.

This format offers many benefits, including:

• Reduced print costs
• Environmentally friendly
• Highly versatile, usable across multiple platforms
• Longevity
• More immersive, interactive content and navigation
• Easily updated without the need for reprints
• Integrates online calls-to-action for increased engagement
• Creates a sleek and professional impression
• Breathes life into dry brochure content, making it more appealing to your audience.

Considering a digital brochure for your marketing strategy but not sure where to start? Don’t worry! We’ve got you covered with some key things to consider.

What’s its purpose?

Do you want your digital brochures to generate enquiries, raise brand awareness, or increase sales? Having focused objectives will help inform the brochure’s design and content.

Consider your audience

Make sure you’ve included all the key information they’ll need and they know what the next steps are for engaging with your business. Break copy into manageable chunks, using good colour contrast, clear headings, and subheadings to make it easier to read. Ensuring that any important content is not being obscured by the brochure’s folds. Take full advantage of embedded navigation options like hyperlinks and buttons. 

Digital brochures can elevate your brand

They provide a great opportunity for creativity, allowing you to blend various visual elements and content formats. To make the most of this, ensure consistent branding by incorporating your brand’s fonts, colours, tone of voice, and visual style. By doing so, you’ll elevate your business above the competition and can make a lasting impression in your sector.

Use great imagery and assets in your digital brochures

First impressions matter! So, use high-quality images and videos. Work with an experienced design partner to create imagery and multi-media content that will tell your story in a compelling immersive way and showcase your products and services in a visual style that’s on-brand and resonates with your audience.

Create a compelling cover

Your cover should grab attention and appeal to the right types of readers. Try to keep the design minimal and avoid information overload, focusing instead on the purpose of the brochure.

Signpost calls to action

How do you want readers to respond? Make any instructions clear and ensure your contact details are highly visible in all the right places. Consider incorporating a QR code to track leads generated from your video brochures.

Example digital brochures and presentations

StormGeo – Fleet DSS Video Brochure:

Our client StormGeo approached us to create a video brochure showcasing their comprehensive solution that provides advanced weather insights and data-driven decision support for optimising fleet operations and ensuring safer, more efficient voyages. The video presentation features walk-throughs of the software, making it a dynamic and informative way to bring their Fleet DSS system to life.

Fraser Anti-Static – OEM Multimedia Presentation:

We helped Fraser Anti-Static create a multimedia presentation of their NEOS 30 OEM, an innovative long-range static eliminator designed for OEM integration. Our video presentation includes product introductions from staff and a narrator, as well as interactive diagrams to explain product installation and features. This format proved to be a highly effective for showcasing their technical products compared to traditional printed brochures.

Personal Essay on Living with Type 1 Diabetes:

For another client, we transformed a personal essay on living with Type 1 diabetes into a digital version with interactive elements. The format includes shortcut chapter navigation and heading animations, adding interest and convenience for readers. The digital essay could easily be distributed to provide a compelling and engaging account of the individual’s experience.

Need some help? 

We’ve helped many of our clients create engaging digital brochures and collateral and can help you too. Get in touch or book a discovery call to discuss your marketing needs.