The gen.

News, tips and articles to keep your wheels turning.

Marketing guides

Our guide to creating great content… the words and other things that make your online marketing efforts more effective.

Our guide to great website development; web building; digital design; Internet development; mobile design. You get the idea…

Our guide to creating great branding. The logo? The colours? The strapline? The tone of voice? Brand guidelines? Yes, all of it…

SEO

Our guide to great SEO. Search Engine Optimisation. Getting your website found on the web. And getting more people to see it.

Blog

digital marketing effectiveness
Our top 5 tips to achieve digital marketing effectiveness. [...]
localised marketing banner image
There is a clear trend for businesses and consumers to 'shop local' when they’re online. Read our tips for more localised marketing. [...]
sustainable marketing your sustainability image

Do you have a product or service that embraces sustainable content or processes, or do you just want to reduce your business’s impact on the planet? An are you thinking about your ‘sustainable marketing’ strategy? Here are our top 5 tips for marketing your sustainable credentials. Tip 1. Sustainable marketing using social media This sounds […]

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copywriting magic words
All smart copywriters know what they are. Here's a list of the magic words that grab attention and increase conversions exponentially... [...]
Pancake day

Happy Pancake Day! Have you ever wondered just how this day came to be? This Shrove Tuesday we’ve taken a look into its history – and how you can utilise other national food days to promote your business. Traditionally, Shrove Tuesday (now more commonly known as Pancake Day) was a feast day before the start […]

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bing search engine marketing

We’ve been banging on about Bing as a marketing tool for some time. Agencies and businesses are so Google focused, perhaps they’re missing a trick? This can side-track what they do on search as well as pay per click, so let’s have a look at why you should think about Bing in your marketing. Bing […]

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