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News, tips and articles to keep your wheels turning.

Marketing guides

Marketing Guides Content

Content

Our guide to creating great content… the words and other things that make your online marketing efforts more effective.

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Marketing-Guides-Web

Web Design

Our guide to great website development; web building; digital design; Internet development; mobile design. You get the idea…

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Marketing Guides Branding

Branding

Our guide to creating great branding. The logo? The colours? The strapline? The tone of voice? Brand guidelines? Yes, all of it…

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Marketing Guides SEO

SEO

Our guide to great SEO. Search Engine Optimisation. Getting your website found on the web. And getting more people to see it.

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Blog

copywriting metaphor

Why metaphor makes your copy sparkle

A good copywriting agency uses both simile and metaphor to inject their copy with the kind of emotional imagery that will drive customers to buy. [...]
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digital marketing effectiveness

Digital marketing effectiveness: 5 tips for success

Our top 5 tips to achieve digital marketing effectiveness. [...]
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localised marketing banner image

Our 5 top tips for localised marketing

There is a clear trend for businesses and consumers to 'shop local' when they’re online. Read our tips for more localised marketing. [...]
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sustainable marketing your sustainability image

5 tips for marketing sustainability credentials

Do you have a product or service that embraces sustainable content or processes, or do you just want to reduce your business’s impact on the planet? An are you thinking about your ‘sustainable marketing’ strategy? Here are our top 5 tips for marketing your sustainable credentials. Tip 1. Sustainable marketing using social media This sounds […]

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copywriting magic words

Every good copywriter knows the magic word(s)

All smart copywriters know what they are. Here's a list of the magic words that grab attention and increase conversions exponentially... [...]
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Pancake day

The history of Pancake Day (and how other national food days can help promote your business)

Happy Pancake Day! Have you ever wondered just how this day came to be? This Shrove Tuesday we’ve taken a look into its history – and how you can utilise other national food days to promote your business. Traditionally, Shrove Tuesday (now more commonly known as Pancake Day) was a feast day before the start […]

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