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News, tips and articles to keep your wheels turning.

Marketing guides

Marketing Guides Content

Content

Our guide to creating great content… the words and other things that make your online marketing efforts more effective.

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Marketing-Guides-Web

Web Design

Our guide to great website development; web building; digital design; Internet development; mobile design. You get the idea…

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Marketing Guides Branding

Branding

Our guide to creating great branding. The logo? The colours? The strapline? The tone of voice? Brand guidelines? Yes, all of it…

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Marketing Guides SEO

SEO

Our guide to great SEO. Search Engine Optimisation. Getting your website found on the web. And getting more people to see it.

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Blog

customer engagement strategy metaphor

Tips for building a customer engagement strategy

Our tips for building a customer engagement strategy. [...]
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Website optimisation for Invest Somerset web development

Realign your website user experience (UX) for engaging customers

Discover the importance of realigning your website's user experience (UX) for engaging customers. Learn how to set clear goals, design effective customer journeys, and enhance customer satisfaction. Start optimising your website's UX today. [...]
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copywriters image

Clever copywriters accentuate the positive, eliminate the negative…

As far as copywriting that drives conversions is concerned, the old song is true. Clever copywriters accentuate the positives and eliminate the negatives. [...]
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content maketing graphic

Investing in your content marketing strategy 

How to maximise investment in your content marketing strategy and leverage cost efficiencies. [...]
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working with social media algorithms

Friending the machine: Working with the social media algorithms, not against them

Our tips for working with the social media algorithms, not against them. [...]
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copywriting metaphor

Why metaphor makes your copy sparkle

A good copywriting agency uses both simile and metaphor to inject their copy with the kind of emotional imagery that will drive customers to buy. [...]
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