Realign your website user experience (UX) for engaging customers
. . . . . . . . . . . .
16-05-2023
Optimising your website’s user experience (UX) is crucial in today’s digital marketplace. It helps to engage customers, build loyalty, and reach new audiences.
Setting clear goals for website realignment
When realigning your website UX, start with establishing clear business goals to evaluate whether your website needs updating or maybe it requires a complete overhaul to meet customer needs. Your marketing strategy should align with your corporate goals and incorporate measurable metrics so you can assess the effectiveness of your marketing efforts in achieving those goals.
To overcome the challenge of setting actionable marketing goals for business growth, here are a few to consider:
- Increase new customer sales.
- Cross-sell to existing customers.
- Improve customer relations and loyalty.
- Raise brand awareness.
- Personalise content for improved engagement.
- Increase market share among competitors.
- Create and market new products and services.
- Increase profits.
Designing effective customer journeys
It’s essential to review how site visitors navigate your website. Ideally, you should monitor all user interactions from initial engagement to purchase and beyond to gain valuable insights into your customers’ motives, behaviours, and potential barriers to purchase.
People value quick and convenient web experiences. By reimagining your website’s UX based on site visitors’ behavioural patterns, you can deploy empathetic marketing strategies that align with your customers’ needs at each stage of their journey and can significantly impact their online brand experience.
Tactics such as prioritising the order of web page visits, optimising website accessibility, readability, and search capabilities will all create a more intuitive user journey that enhances customer satisfaction and maximises conversions.
Some examples of effective UX in websites
Seamless and intuitive – an enhanced website user experience for Invest Somerset
Our team’s expertise in UX work resulted in a successful collaboration with Invest Somerset. With the aim of enhancing the user experience on their website, our redesign and realignment efforts have resulted in a seamless and intuitive platform for potential investors.
Invest Somerset now has a visually rich interface that effortlessly guides users through clearly signposted investment opportunities, valuable information, and a wide range of resources.
Our backend development of the site ensures easy management and categorisation of data and resources, as well as optimising the user search and engagement experience for users across desktop and mobile devices.
Experience first hand how our UX realignment has transformed the way visitors use and engage with the Invest Somerset website to discover investment opportunities https://investsomerset.co.uk/
Reimagining the Mercedes Benz owners’ club website experience
Our work with Mercedes Benz is another example where our team successfully implemented UX realignment to improve the user experience.
We were commissioned to develop the official new website for the Mercedes Benz owners’ club. Which at first glance, appears to be a fun and engaging online platform for brand interaction. However, behind the scenes, we employed a sophisticated technical framework to carefully engineer user journeys and ensure a seamless and fluid website experience.
Feel free to have a browse https://mercedes-benz-club.co.uk/.
Ready to realign your website’s UX?
We helped many of our clients realign their website’s UX to deliver exceptional user experiences that drive results and can do the same for you!
Book a discovery call with our team to get started.
See some examples of where we’ve influenced and implemented successful UX on our client websites here.