The gen.

News, tips and articles to keep your wheels turning.

Marketing guides

Our guide to creating great content… the words and other things that make your online marketing efforts more effective.

Our guide to great website development; web building; digital design; Internet development; mobile design. You get the idea…

Our guide to creating great branding. The logo? The colours? The strapline? The tone of voice? Brand guidelines? Yes, all of it…

SEO

Our guide to great SEO. Search Engine Optimisation. Getting your website found on the web. And getting more people to see it.

Blog

Nestled personal brands
In a sea of marketing noise, nested personal brands are a growing trend that’s making waves. The secret weapon of business leaders who act as visible, authentic faces of their companies, with confident personal brands that work harmoniously with the corporate identity, not in isolation from it. [...]
Summer Marketing
Summer can be a challenging time for businesses - but our summer marketing strategies will help keep your marketing smouldering during the slowdown [...]
Marketing Pie
As we look ahead to our 2025 marketing planning, it's time to concoct a marketing pie that will not only be filling and delicious but also strategically sound. [...]
Business Growth
Our top 5 tips for basic, effective, best practice SEO. [...]
2024 SEO Strategy
Our top 5 tips for basic, effective, best practice SEO. [...]
clean email list
Four benefits if a clean email list. [...]