Crafting Your 2024 Marketing Pie: A Recipe for Success

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14-11-2023

As we look ahead to our 2024 marketing planning, it’s time to concoct a marketing pie that will not only be filling and delicious but also strategically sound. Just like any hearty pie, your marketing plan should have a solid base, a flavourful filling, a dash of seasoning, and a pinch of the unexpected.

The Base: Evergreen Content and Campaigns

The foundation of every good marketing pie is evergreen content and campaigns. These are the timeless pieces that remain relevant to your audience throughout the year. The beauty of evergreen content is its adaptability — it can be reinvented or updated without starting from scratch. Consider building on your existing evergreen content by introducing new articles, posts, or other content types each year. This provides a sturdy base that ensures your brand is consistently present and engaging year-round.

The Filling: Key Events and Activities

The filling of your marketing pie is composed of key events and activities. To decide what type of pie yours will be, think about what’s on the horizon for your business in 2024?

Are you launching a new product, hosting an event, celebrating a significant milestone, launching a new website, or undergoing a rebrand? Block out these key moments on a timeline and build your marketing campaigns around them. Understand how these moments will be significant to your audience and prepare the necessary marketing messages and collateral to communicate these events effectively.

Seasoning: Adding Flavour with Seasonality

A great pie needs seasoning! Your marketing strategy can benefit from a sprinkling of relevant seasonal campaigns. Identify which of your products and services are in demand at different times of the year. Use seasonality as a catalyst for creating engaging campaigns and content that resonate with your audience. Leverage the potential of adapting and repurposing previous seasonal marketing communications to extend their longevity.

The Topping: Embracing the Unknown

No pie is complete without a pinch of the unexpected. Be open to opportunities that arise unexpectedly in your industry or business landscape. Keep an eye on trends, events, weather, local activities, and news stories that might impact your audience. Your ability to be flexible and responsive to the ever-changing landscape will add a dynamic topping to your pie.

Need Some Help?

Combining these four key ingredients into your 2024 strategy ensures you’ll create a marketing pie that’s irresistible to your customers. Of course, not everyone has the time to bake a masterpiece, so if you need a safe pair of hands, we know what ingredients work due to our experience and are waiting to help you.

How about a chat about our marketing retainer packages to give you all the support needed to make your 2024 strategy and communications a success?