measure2improve

Repositioning a health and safety software specialist for growth

measure2improve (m2i) has over 25 years of experience helping organisations manage Safety, Health, Environment and Quality (SHEQ). Their cloud-based software, m2i.SHEQ, is trusted by leading businesses in construction, utilities and housebuilding to digitise inspections, track incidents, automate workflows and drive compliance.

But their existing brand and digital presence didn’t reflect the sophistication of their technology or their depth of expertise. We were appointed following a competitive pitch to change that.

Our approach

The brief was to demonstrate that this is a business with incredible experience that has moved with the times – highly technical, modern and ready to compete at the highest level. We also repositioned the branding of its leading technology.

We developed a confident new brand identity that communicates innovation and credibility, appealing to decision-makers in their target sectors. We then designed and built a new WordPress website using Elementor, structured to clearly explain the platform’s capabilities across core and extended modules, showcase case studies, and generate enquiries.