6 Time-Saving Ways to Repurpose Blog Content
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22-08-2023
Repurpose blog content to breathe new life into existing material. A single blog article, for instance, can be transformed into multiple eye-catching social media posts, a compelling marketing email and a captivating LinkedIn article.
Why should you repurpose blog content?
Repurposing saves you time while maximising your marketing efforts. It’s a clever way to present the same information to diverse audiences across different platforms. People consume information in various ways – some are visual learners, while others prefer audio or traditional text. By diversifying your content formats and platforms, you can expand your reach and meet your customers on their preferred turf.
Why the search engines like repurposed blog content
Search engines are fans of repurposed content too! When you update content that has already been indexed, you gain kudos and credibility for your company. By revisiting an article, you can inject new thinking, visuals, statistics, or case study examples, demonstrating to search engines that your site is an active hub of up-to-date and relevant content.
Which blog posts should you update?
To identify the top-performing articles on your website, use tools like Google Analytics. Other software like UberSuggest or Answer The Public can help you spot trending organic search terms in your sector. Armed with this knowledge, you can pinpoint articles, whitepapers, and other content that is likely to capture the interest of your audience.
6 Ways to repurpose blog content
1. Reignite with a Revamp:
The easy and quickest route is to refresh your blog posts with new information, visuals, and case studies. Try using online tools like Canva, to transform dry data into infographics. Use a call to action at the end of the blog to entice readers to download a whitepaper, subscribe to your mailing list, or join you on social media.
2. Serialise with social media:
Take a singular blog article and craft multiple posts or turn it into a series of linked content that’s released over several days, or a week. Platforms like Twitter, Instagram, Threads, and TikTok are perfect for stringing together connected content and peaking the interest of your audience.
3. Email marketing mastery:
Condense a blog post down to its essence for easy digestion in email format. Incorporate a link to the original article to direct traffic back to your website. Making sure your original blog is current and up-to-date before sending out your email.
4. Leverage LinkedIn for outreach:
Try repurposing your blog as a LinkedIn article, engaging those who are receptive to content on this professional platform. Direct them to your website for further in-depth information.
5. From text to talk:
Elevate your blog posts by transforming them into engaging webinars, seminars and talks. It’s a dynamic way to educate your customers, offer sector insights, establish yourselves as industry experts, and promote products and services. You could invite guest speakers to participate or partner with other harmonious businesses to discuss, debate, or illustrate the points in your article.
6. Lights, camera, interaction:
Consider creating video versions of your blog posts. This dynamic format can be enhanced with graphics, captions, and additional case studies. Embed the video at the top of your blog post, offering visitors the option to watch it, instead of read it. Hosting on platforms like YouTube or Vimeo widens your reach and enables off-site hosting of video content.
Monitor and engage
Don’t forget to regularly check your YouTube and social media channels for comments and feedback. Responding promptly to engagement and customer interaction.
By repurposing your blog content, you not only save yourself some time but can boost engagement and widen your reach across various platforms. So, get creative, reimagine your content, and watch your marketing strategy thrive!
Need some help?
We can assist you with repurposing blog content, creating new content and managing your marketing strategy. Get in touch or book a discovery call to find out more.