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Twitter Dos and Don’ts

Hashtags, deleting and re-posting – there are quite a few queries that spring to mind sometimes when posting on Twitter, so we thought we would list a few of our theories on these dilemmas to give you a hand.

Deleting Tweets

Accidentally made a spelling error or the picture isn’t displaying properly? We’ve all been there. Rather frustratingly Twitter doesn’t have a preview function, so the only way to see what your tweet will look like is at the end, once it’s been posted.

Most of the time if you have only just posted it, deleting it is absolutely fine, as no one will have seen it yet. The debate comes when it’s a post that went live a few hours ago, or even days ago. The risk is losing any reach or engagement that you may have received through that post, which could be more damaging to you than leaving it up there.

Our verdict? Leave it where it is. Use the delete button sparingly, for example if the tweet is going to damage your brand reputation, or if it contains sensitive content.

How many hashtags

Another everyday dilemma when it comes to posting tweets is how many hashtags to include – and what to hashtag, for that matter.

Twitter suggests 2 hashtags is the optimum, with some past research confirming that tweets with over 2 actually receive less engagement. So, make sure you factor in enough space in your limited word count for at least one hashtag. You can always hashtag words already in your copy, to save space, as they don’t always have to be at the end of the tweet.

The next question is what to hashtag. Make sure it’s relevant to what you’re talking about, and if it’s a little unusual you should double check who else is using that tag, but ultimately it can be anything that you wish to draw attention to in your post, or a theme or location.


The average lifespan of a tweet is approximately 18 minutes, but it is, of course, dependent on the amount of followers you have, and how much engagement that tweet gets in the first 18 minutes. With retweets and quotes your tweet could last much longer than that.

You often see accounts such as news sites and bloggers repeating content throughout the day to gain maximum exposure. This can be good for engagement, as only a small amount of people will have seen your original post. The downside to re-posting is that if anyone decides to visit your profile, your feed will be made up of the same material, which can be a big turn off. Also if you have people tagged in that post, you risk annoying that person with numerous notifications.

We like to suggest that re-posting can be done after a day or two of the original being posted, giving you time to do other posts so that your feed isn’t a repeat of one thing, but also giving your post another chance at life, extending your reach.

The etiquette of posting on Twitter can be confusing, but as long as your content is strong and frequent, you shouldn’t have too many issues. If you’re still struggling to get your head around social media give us a call, and we’ll see how we can help.

Sophie Edwards: