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Copywriter's warm up – sometimes the trick to writing is… to write!

Writers will do anything to put off writing. Clean the house from top to bottom, make 15 cups of coffee, or attempt everything on their ‘to do’ list first. Sometimes the trick to writing is to start.

Whether it’s journalling for five minutes, writing a limerick, or taking a bit of time to plan and outline what you want to write, it all helps to break the deadlock.

You can warm up for copywriting anywhere

Some writers will write anywhere, crowbarring small chunks of precious writing time in while waiting in a post office queue, or while waiting for a meeting to begin. It doesn’t matter how small they are. These precious bite-sized moments warming up to the task of copywriting will get you excited enough to be determined to carry on.

Write everyday if you can. Get your mind used to focusing on words. Give yourself games to help you look forward to starting. But make sure you start…

“You’ll never be lost for words”

Our MD, Steve Lodge, says:

“My journalist training has stood me in good stead. I always make sure there’s a note pad in my pocket or in my car, so when the inspiration strikes I can get some words down.

“Very often it’s a couple of crucial words that inspire – and the rest follow. You’ll never be lost for words.”

Go on – grab a pen. It doesn’t have to be scary.

Steve Lodge :Steve trained as a NCTJ journalist and is an experienced copywriter. He has over 15 years in agency, and started Oxygen in 2002.

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