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Should social media be part of your marketing mix?

Is social media the answer to your marketing problems? Well, it may or may not be.

We held two seminars at Make It Your Business in Wellington, organised by Wellington Business Association on “Social Media In The Marketing Mix”. The seminar covered social marketing – social media’s place among other forms of traditional marketing.

It covered the downsides of social marketing as well as whether it’s right for you and your business, and detailed the types of platform that may be best if you do decide to take the plunge.

A copy of the presentation as a PDF is available here: Oxygen Presentation MIYB.

Steve Lodge :Steve trained as a NCTJ journalist and is an experienced copywriter. He has over 15 years in agency, and started Oxygen in 2002.