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Oxygen master teamwork at Masters Brewery

Staff at the award-winning design firm The Oxygen Agency worked together to brew and name their own unique beer at a team-building day at a Mid-Devon microbrewery last month.

Their designers, PR people and copywriters found themselves ‘mashing in’ the barley in a huge copper to begin the brewing process before engaging in friendly competition over a beer-based pub quiz in the brewery’s authentic pub-like tap room complete with wood paneling at the Master’s Brewery in Greenham, near Wellington.

Oxygen MD Steve Lodge said: “It was great the way everyone got involved in brewing a Pale Ale from scatch. Our staff found the whole day very interesting and threw around possibilities for extra ingredients to add flavour.”

Microbrewer Richard Masters added: “We love giving local people a true experience of the brewing process in the brewhouse. Everything we do here is local, from sourcing our grain and hops, to the bar and floor of our on-site brewpub ‘The Woodyard’, all of which came out of regional pubs and houses.”

The Oxygen team stayed to help to separate the brew liquor from the mash, add hops and to transfer the brew to the fermenter. They’ve named the resulting beer ‘OPA’ or ‘Oxygen Pale Ale’.


Steve Lodge :Steve trained as a NCTJ journalist and is an experienced copywriter. He has over 15 years in agency, and started Oxygen in 2002.