In short, if a cookie is used with the sole purpose of proving the visitor with the information they require, or where this is felt necessary to give the information they need, you may not need their approval. The legislation was also downgraded before becoming law to assume people have given “implied consent” when using the site. We have seen that most websites now are gaining approval as a matter of course.
The legislation isn’t wholly clear, and it can be studied here:
Different companies are dealing with it in different ways. We’ve added an approval on http://www.selfbuildportal.org.uk/
It involves a discrete menu item at the top of the page with a clickable acceptance; and when clicked it actually uses a cookie and will not display on that browser for another 365 days. And here it is:
BT.com take a different approach, much like we have on our own site, with a floating pop-up window which disappears after a certain time.
Sky.com take a different approach and use page links to simply provide the user with information.
There are hefty fines for non-compliance, but it has been indicated that there’s a bedding in window to let website owners catch up. If you’re in any doubt, ask us – call Steve on 01884 255999.