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Copywriter's Warm Up – Writing rituals

There are all sorts of stories about how the great writers warmed up. Hemingway was rumoured to sharpen 20 pencils. And Charles Dickens would arrange a series of trinkets on his desk into exactly the right order.

It may not be obvious from the above examples, but these were all warm ups. Repeated every day, they got the writer into the right state of mind to write. And just like dancers, athletes and musicians, writers even copywriters do need to warm up. Not by flexing their fingers but by waking up their minds and focusing. So here at Oxygen, we’re tweeting a series of tips that will help your writing and posting games that will act as your ‘five-finger exercises’ on a Monday morning.

And the secret behind all those bizarre writing rituals? They were all simply very personalised ways of engaging the body in order to get the mind to focus on the work ahead. Anything, so that sitting down to do it was easier. Hemingway wasn’t thinking about pencils, he was thinking about plot.

If you’re having trouble ‘sitting down’ to write a piece of copy, why not give Oxygen a call on 0845 2606 255.


Steve Lodge :Steve trained as a NCTJ journalist and is an experienced copywriter. He has over 15 years in agency, and started Oxygen in 2002.

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