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PR crisis planning in 8 easy steps

Planning for a PR crisis means your organisation swings smoothly into action when a storm breaks. Here's our guide to…

Katie Sanders

The secret to writing effective B2B copy

Good copywriters know writing that effective B2B copy is harder than it looks. Here's the reason why and our guide…

Steve Lodge

Clever copywriters accentuate the positive, eliminate the negative…

Using positive words rather than negatives transforms copy and accelerates conversions. Here's our guide to accentuating the positive...

Steve Lodge

Piggybacking – how to hijack breaking news to generate PR

The savviest PRs know exactly how to hijack the hottest news to generate stories with newsworthiness built in. Welcome to…

Katie Sanders

News values – the secret to a great angle for your press release

News values are the secret to making your press release one that journalists are clamouring to use. Find out how…

Katie Sanders

Brochure design – takeaway or throwaway?

A brochure can really boost levels of interest in your business. But only if it's designed well. Here are Oxygen's…

Steve Lodge

Every good copywriter knows the magic word(s)

All smart copywriters know what they are. Here's a list of the magic words that grab attention and increase conversions…

Steve Lodge

4 types of call-to-action and when to use them

A good call-to-action isn't just about asking for the sale. Find out how good copywriters use the 4 types of…

Steve Lodge

Oxygen – creating secure websites and handling malware

Malware can affect your website in a big way. Currently 30,000 UK sites a day are being attacked and it's…

Steve Lodge

A work experience diary from Hazel – Wellington, Somerset

"Throughout the week I have spent my time at Oxygen Creative carrying out my work experience. I have had a…

Steve Lodge

Oxygen's exhibition stand design keeps Heathcoat Fabrics busy at Techtextil

Great exhibition stand design gets your company noticed. Find out how Oxygen designed the stand that got Heathcoat unprecedented levels…

Steve Lodge

Press releases that get you press

The key to writing press releases that actually get you press is considering a journalist's needs. Here's an Oxygen guide…

Katie Sanders

8 grammar rules that all good copywriters break

Using perfect grammar when copywriting will probably lose you the sale. Here are the 8 rules of grammar that every…

Steve Lodge

How to construct e-shots that really hit the mark

Find out how to get past your customer's instinct to trash all e-shots by designing one that really hits the…

Steve Lodge

Tap into the power of the passive voice

Find out why the hidden power of the passive voice is the smart copywriter's new online and SEO secret weapon.

Steve Lodge

How to write e-shot subject lines that get your mail opened

The surprising truth about which e-shot subject lines will get your email opened and which won't...

Steve Lodge