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Why web typography matters…

Think web typography is about finding a font that looks good? Then you're missing a trick. Here's how to use…

Steve Lodge

Introducing new XO Extra thick business cards

Have you got a client you need to impress? Introducing the brand new XO Extra thick business cards. There are…

Emma Fowle

Why good graphic design is so important

A good graphic design leads the viewer to the call-to-action. A bad one just confuses. Do you know if the…

Steve Lodge

The Oxygen Agency makes the national SME news

The Oxygen Agency's managing director, Steve Lodge, has been quoted in the FSB magazine First Voice. He was responding to…

Steve Lodge

Why good PR planning is the key to generating more coverage

Good PR planning doesn't just help you take advantage of PR opportunities, it helps to generate them. Here's our guide…

Steve Lodge

How to find your brand’s social media tone of voice

Companies aren't people. But social media requires your brand to have conversations with customers. How do you find your social…

Steve Lodge

Six secrets to designing websites that drive conversions

High quality website design doesn't just look good. It generates sales. Here are Oxygen's six secrets to making your website…

Steve Lodge

Wackaging – how 'cute' became annoying…

'Wackaging' or wacky packaging, refers to the increasingly overly familiar, infantilised copy that's become ubiquitous ever since 'Innocent' adopted a…

Steve Lodge

A guide to web design readability

So you've done your research. You've found out who your ideal customer is, and what they really want. You've worked…

Steve Lodge

How to write seductive sales copy part 2

Following on from part 1, here's Oxygen's final three tips to make your copy entice and excite. Seductive sales copy…

Steve Lodge

How to write seductive sales copy part 1

Most good copywriters know the basics, like using short scannable sentences, easy to understand words and including a call-to-action. But…

Steve Lodge

The future of mobiles

With the mobile phone celebrating its 40th year this year, the launch of Samsung's Galaxy Gear smartwatch (above) and rumours…

Steve Lodge

Writing for the web

We’ve just finished writing a copy style guide for a client which will help their web editors maintain the integrity…

Paul Barrett

How to handle a PR crisis

How your company handles a PR crisis can make or break your reputation. Here's Oxygen's guide to weathering the storm…

Katie Sanders

Why metaphor makes your copy sparkle

A good copywriting agency uses both simile and metaphor to inject their copy with the kind of emotional imagery that…

Steve Lodge

Want punchy copy?

Here are six quick ways to make sure your copywriting packs a punch.

Steve Lodge