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Why we love LinkedIn

With Valentine’s Day round the corner we wanted to spend a little time discussing the social media platform that we have recently fallen in love with.

 

Once seen as a way to simply showcase your CV online, LinkedIn has now grown in size and in credibility. The platform has over 467 million users from across the world, and professionals are signing up at a rate of more than two new members per second.

 

Being able to connect with likeminded professionals, follow related companies and publish updates has turned LinkedIn in to quite a valuable platform for any business.

 

Ensuring your company page is up to date with the latest information is essential, as prospective clients and future employees will study your page to find out what you have been up to.

 

Provide regular updates, from latest news to more personal posts giving a ‘behind-the-scenes’ view of your business. Your followers will be able to like, comment and share these, which will show up on the homepage feeds of their connections – extending your reach.

 

A relatively new feature is LinkedIn articles. They allow you to publish content that is then publicly available for everyone to view and engage with. Although you can’t publish articles via your company page, you can post via your employees. Positioning your staff as interesting, thought-leaders in their fields will ultimately reflect well on your business.

 

Whether you just want a fact-file presence on LinkedIn or a more engaging profile with updates and articles to share, make sure you are part of this growing network – you may just fall in love with it too.

Sophie Edwards: