Created 22nd September 2008
Web Design Somerset: Three Beginner Mistakes to Avoid
Remember the old adage? “You get what you pay for.”
Whilst anyone can create their own website, if you want it done right, it’s best to leave it in the hands of a professional. With web design software becoming increasingly affordable, many people are looking to eliminate the middle man and design a web site themselves. But most beginners lack the deep knowledge of how to properly set things up; so they lose money in the long run. So what mistakes are the most easy to make? Let’s look at the three most common ones.
Web Design Somerset: Mistake No 1 – Not Downsizing Images
Modern day cameras can take some amazing pictures for your web site. Unfortunately, they’re often very large; both in resolution and in file size. If you take a picture on your camera or even your phone, and upload it straight to your website, it’ll take forever to display in a browser. That’s because the larger the file is, the longer it takes to download the file before displaying it. And your customers will probably be long gone before it has. To avoid this, it’s best to use a photo editing program to resize the images. Professional level software such as Adobe Photoshop can optimise pictures for the web very easily. Unfortunately, it’s an expensive program. At Oxygen Creative services, our web developers have the best software available, which gives us a lot of flexibility when it comes to big designs and fast loading times.
Web Design Somerset: Mistake No 2 – Not Keeping It Simple
Another very common mistake that beginners make is to make their website very complicated. The best sites are simple. Now don’t get us wrong – by simple we don’t mean plain or boring. We mean, for example, that when many beginners realise that they can create scrolling text, they want their entire site to include scrolling text just because it can. Just because a feature is available doesn’t mean it’s right for your site. Most customers find blinking text and scrolling annoying. Here at Oxygen Creative, we never lose sight of the main purpose of your site. And we’ll make sure any fancy graphics we use are there to turn visitors into customers, rather than making the designer look good.
Web Design Somerset: Mistake No 3 -Poor Promotion
Finally, just because you build a website does not mean anyone will come to it. There are millions of websites on the Internet, so if you want to attract attention, you’ll have to make sure to market yourself properly. After all, having a web presence and having a strong web presence are two totally different things. A good web campaign takes a lot of time, effort, and knowledge as to how to get people coming to your web pages.
At Oxygen Creative, we know how to get it right first time. Come see us for all your promotional needs as well as for your initial web design. We do a lot of work with small local businesses as well as larger clients. So, if you’re a local Devon or Somerset business, give us a call on 0845 2606 255. You’ll be in good hands with us!