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The rise of video

 

Video is becoming increasingly popular online, both for consumers and for businesses. According to Facebook CEO Mark Zuckerberg, 8 billion videos are watched each day on the social media platform alone. The rise in the use of smartphones has added to the increase of video uptake – 51% of all video plays are on mobile devices, which is a 204% increase from 2014 (Oolaya).

 

This increase means that there is a large and growing opportunity to reach your audience through video. According to Cisco, by 2019, global internet traffic from videos will make up 80% of all internet traffic, so it is something that businesses need to consider using.

 

The rise in the popularity of video content is also being recognised in the news industry. Trinity Mirror, the British newspaper, magazine and digital publisher, is introducing a restructure that will result in 17 new roles being created specifically for the creation and production of video (Hold The Front Page). The company said in a statement that they had been able to identify “opportunities for greater investment, particularly around digital and content creation, as we look to increase engagement and connect with digital audiences on a larger scale.”

 

So, why use video? Videos are a great way to attract people’s attention. Generally, videos are much more engaging and interesting than a block of text, and as a result visitors spend 2 minutes longer browsing websites with video than those without (Elvin Web Marketing). It can also benefit your SEO – Forrester found that having a video on your website makes it 53 times more likely to rank on the first page of Google.

 

Videos are also great shareable content – in fact 92% of mobile video consumers share their videos with others. So using video content can increase your reach, and introduce new people to your brand or business.

 

Here at Oxygen we can help you with all aspects of video work, from scripting and storyboarding, to production and editing, as well as the promotion of your video across multiple channels once completed. In future blogs we’ll look at some of the projects we’ve worked on and their success.

Sophie Edwards: