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Companies suffer on Google mobile search

Having a great company website is one thing. Getting it to rank on Google is quite another.

But Google has thrown a new curve ball at businesses whose websites may be older than 2 years old and lack mobile-friendliness.

Mobile unfriendly warnings from Google

Last week Google started sending warnings to mobile-unfriendly sites, saying that their pages have mobile usability issues. This means that the website may be de-ranked for smartphone users, which means those searching Google by smartphone or potentially tablet won’t find your company websites.

Since some 60% of Google search now starts on a mobile – depending on who you believe – that could be a major detriment to your business.

Rest assure that Google will not be penalising non-mobile-friendly websites. But it does show that Google is really focused on the mobile user experience. We think that the mobile-friendliness of a website may soon become a signal for ranking a website.

We have much experience in creating websites that view well on mobile platforms such as tablets and smartphones.

FREE mobile friendliness review of your website

And we’re offering FREE website review – a brief, impartial report on whether your site has mobile issues, and how we can resolve them.

That could mean peace of mind. Call Malcolm Buttel at our Devon office on 01884 255999, or Steve Lodge in our Bristol office on 0117 2 444 800 for information.

Steve Lodge: Steve trained as a NCTJ journalist and is an experienced copywriter. He has over 15 years in agency, and started Oxygen in 2002.