Love is in the air for World Emoji Day

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July 17 will be World Emoji Day. It’s the same every year, because the “calendar” emoji is the only date shown in an emoji! Whether you’re a social media expert or an email person, these symbolic icons will have graced your screens daily. There are  3,664 emojis currently available, but which are used most frequently and how many do we send each day? 

According to the infographic below, released by Facebook in advance of the celebrations, we send over 900 million emojis – without text – and use more than 700 million emojis in Facebook posts every day.

Facebook World Emoji Day infographic

As for our favourite emojis, it seems it’s all about love for most of us. Three of the top six most used emojis across Facebook and Messenger are loved up – ? ? ❤️ – and it was revealed that people are using the heart emoji twice as much this year as they did last year.

Using emojis in your email marketing

Jess Nelson of Email Marketing Daily suggests in 2022 that the “use of emojis in mobile and email marketing messages has increased by 775% year-over-year.”

In your email marketing the use of emojis is quite compelling.

Experian believes that the open rate of emails where emojis appear in the subject line increases by 56% compared to the plain subject lines. Similarly Swiftpage suggests this technique increases unique openings by 29% and unique click rates increase by 28%.

And if you want to appeal to buyers then Adobe Emoji Trend Report says 44% of users are more likely to purchase products advertised using emojis! That’s quite an uplift.

Remember – 30% of communication is verbal – which leaves plenty of space for emojis!

Are you stuck for emoji ideas?

The latest emojis include a shaking face, a goose, a hyacinth, and a plain pink heart.

Emojipedia also hosts its annual World Emoji Day Awards, with annual announcements for Best New Emoji, Most Anticipated Emoji and Emoji of the Year. Find our more here.

Google also unveiled new animated Emoji of a melting face, turtle, mind-blown face, literally ROFL, and a burning heart – set to be available to Android users Spring 2023. So there’s no shortage of inspiration out there. Happy Emoji Day everyone!