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From the inside out – the importance of effective internal communication

One of the most commonly forgotten, underestimated and important strands of any PR strategy is…

The secret of creating desire in your copy…

Do you know how to create the overriding desire to buy? Here's a fail safe…

Logo design takes more than creative thinking

Whether you are starting a new business or your brand is having a re-vamp, Oxygen…

7 rules for creating an effective business blog

Blogging a great way to add keyword rich content to your site, raise your search…

PR is key to generating and sustaining trust for corporate businesses

PR is key in generating and sustaining trust for corporate businesses – a well established…

The #1 question your copy should answer – what's in it for me?

All effective copy needs to answer one crucial question. 'What's in it for me?' Fail…

It's not about you… a copywriting guide to writing in the second person

Why, when you're copywriting, the second person should always come first.

How to save time creating quality web content that gets you noticed

Creating quality content has become essential for every business on the web. But it takes…

Copywriter's warm up – sometimes the trick to writing is… to write!

Copywriter's warm up. Writers will do anything to put off writing. Sometimes the trick is…

The 10 secrets of writing persuasive copy

How do write copy that REALLY sells? Here are our top 10 copywriting tips.

Should social media be part of your marketing mix?

Is social media right to be part of your marketing strategy? Our seminar presentation may…

Copywriter's Warm Up – Writing rituals

The sun is up. Ready to start writing? OK - let's get you warmed up...

Why is your competitor always in the news? Get more PR coverage with Oxygen

Ever wondered why your competitor is always in the news? Annoying isn’t it, but it…

Oxygen to give free social media seminars at 'Make it your business 2013'

Oxygen are giving free social media seminars at this year's Wellington Business Fair 'Make it…

Getting ahead in search engine optimisation – our presentation at Business Forum Mid Devon

Steve Lodge from Oxygen presented on SEO search engine optimisation at the Business Forum Mid…

PR v Advertising – FIGHT!

Publicity v Advertising – FIGHT! We take a look at one of the longstanding battles…