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News values – the secret to a great angle for your press release

News values are the secret to making your press release one that journalists are clamouring…

Brochure design – takeaway or throwaway?

A brochure can really boost levels of interest in your business. But only if it's…

Every good copywriter knows the magic word(s)

All smart copywriters know what they are. Here's a list of the magic words that…

4 types of call-to-action and when to use them

A good call-to-action isn't just about asking for the sale. Find out how good copywriters…

Oxygen – creating secure websites and handling malware

Malware can affect your website in a big way. Currently 30,000 UK sites a day…

A work experience diary from Hazel – Wellington, Somerset

"Throughout the week I have spent my time at Oxygen Creative carrying out my work…

Oxygen's exhibition stand design keeps Heathcoat Fabrics busy at Techtextil

Great exhibition stand design gets your company noticed. Find out how Oxygen designed the stand…

Press releases that get you press

The key to writing press releases that actually get you press is considering a journalist's…

8 grammar rules that all good copywriters break

Using perfect grammar when copywriting will probably lose you the sale. Here are the 8…

How to construct e-shots that really hit the mark

Find out how to get past your customer's instinct to trash all e-shots by designing…

Tap into the power of the passive voice

Find out why the hidden power of the passive voice is the smart copywriter's new…

How to write e-shot subject lines that get your mail opened

The surprising truth about which e-shot subject lines will get your email opened and which…

Using Vine from Twitter: Creative ways to use Vine to market your business

Vine from Twitter is a great marketing tool for your business. Oxygen explains how to…

Producing great design at Oxygen in Tiverton proved tougher than it looks…

Oxygen Creative hosted a work experience student from Tiverton, for a week in order to…

How to write long copy that sells part 2

Long copy can outperform short copy by a mile in the right situation. Here's part…

How to write long copy that sells part 1

Long copy can sometimes be far more effective than short copy. Here's Oxygen's two part…