X

Why good PR planning is the key to generating more coverage

Good PR planning doesn't just help you take advantage of PR opportunities, it helps to…

How to find your brand’s social media tone of voice

Companies aren't people. But social media requires your brand to have conversations with customers. How…

Six secrets to designing websites that drive conversions

High quality website design doesn't just look good. It generates sales. Here are Oxygen's six…

Wackaging – how 'cute' became annoying…

'Wackaging' or wacky packaging, refers to the increasingly overly familiar, infantilised copy that's become ubiquitous…

A guide to web design readability

So you've done your research. You've found out who your ideal customer is, and what…

How to write seductive sales copy part 2

Following on from part 1, here's Oxygen's final three tips to make your copy entice…

How to write seductive sales copy part 1

Most good copywriters know the basics, like using short scannable sentences, easy to understand words…

The future of mobiles

With the mobile phone celebrating its 40th year this year, the launch of Samsung's Galaxy…

Writing for the web

We’ve just finished writing a copy style guide for a client which will help their…

How to handle a PR crisis

How your company handles a PR crisis can make or break your reputation. Here's Oxygen's…

Why metaphor makes your copy sparkle

A good copywriting agency uses both simile and metaphor to inject their copy with the…

Want punchy copy?

Here are six quick ways to make sure your copywriting packs a punch.

PR crisis planning in 8 easy steps

Planning for a PR crisis means your organisation swings smoothly into action when a storm…

The secret to writing effective B2B copy

Good copywriters know writing that effective B2B copy is harder than it looks. Here's the…

Clever copywriters accentuate the positive, eliminate the negative…

Using positive words rather than negatives transforms copy and accelerates conversions. Here's our guide to…

Piggybacking – how to hijack breaking news to generate PR

The savviest PRs know exactly how to hijack the hottest news to generate stories with…